While working with OVG on the design of Moody Center, Austin's new premiere entertainment and basketball arena, Gensler also created a one-of-a-kind interactive experience to celebrate Dell's sponsorship.

Inspired by Dell’s cutting-edge server technology, ‘Pixel Wall’ is a living mural designed to engage fans in a pregame wind-up and provide an artistic backdrop for dazzling selfies.

The 70 ft. long experience reacts to movement, game outcomes and custom event programming. As visitors approach, the wall jumps to life, reflecting the movement and energy of crowds entering the arena in real time.

- From Gensler's Website